The 5 Principles Of How to Win Friends and Poison People ..
The art of getting started when you have next to nothing.

I have just made chocolate cupcakes, but…
I have also just started renting a small cottage in Rural Portugal. None of our boxes have arrived from the UK yet, and so I have limited resource.
I had a recipe, (even if I did not quite understand it all as it was in Portuguese), but no measuring tools, no cake tin and an oven I have not used before. But I decided I was going to do this thing.

I bought ingredients for the cake, paper cups, and some cooking chocolate.

Cakes before cooking

I guesstimated the amount of water, simply adding a bit at a time till it looked right.
Here they are just before popping into the oven.

I had to improvise on the chocolate topping as it was first too thick and would not melt fully, so I added milk. Then it became too runny, so I grated more chocolate in and added some sugar. Eventually I decided it just had to pour and hope for the best.

The end result was just about OK…. The topping became more fudge like that I was hopping for, but passable.

cooked cakes

So, even though I had little to start with other than my determination to make some cakes, and although this first attempt is not perfect, I am happy with the results.

The idea of this cake baking was to say thank you to our new neighbours in the small village we have moved to for the eggs from their chickens that they gave us.

I only hope the cakes don’t poison them.

BUT….. you just can’t win in the ‘being nice’ game if you are up against the rural Portuguese….. The plastic cake container was returned minutes later filled with their own olives in a beautiful garlic mix.

So what has all this to do with Online Marketing?

 Well, the same principles apply.

1: Decide you are going to do this thing.

2: Start, even if you don’t have everything just right

3: Doing something is better than doing nothing, so don’t wait for perfection.

4: Don’t worry if it’s a disaster, just try again

5: You may well be surprised at the results it generates.


If you have been thinking about starting an online business, but not sure what to do first, or you don’t think you have the right tools in place to get started, and you would like some help, drop me a line and we can chat. [email protected]

Onwards and Upwards




    4 replies to "The 5 Principles Of How to Win Friends and Poison People"

    • Gordon

      Nice analogy, and completely agree. We all want to produce the perfect result without realising that part of achieving that comes with experience. Keep up the good work.

      • [email protected]

        Thanks, Gordon. It is so true that the more we do, the more we become experienced the easier and better it gets.

    • Diana

      What a great story and application to marketing! Well done!

      • [email protected]

        Diana, thanks so much for the encouragement. I find that so much of what I do in my day by day activity can be a source of inspiration for my marketing activities.

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